COMMERCIAL PROGRAMME
The Commercial Programme for the Billie Jean King Cup by Gainbridge provides a fantastic opportunity for its sponsors to access the global community on an international, national and local level.
Sponsors look to harness the passion, emotion and heritage associated with the competition when delivering their own message to domestic markets around the globe. The Billie Jean King Cup is primarily shown on terrestrial television, allowing sponsors to reach a truly worldwide audience.
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Sponsors

Gainbridge Insurance Agency, a Group 1001 company, is Title Sponsor of the Billie Jean King Cup.
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Microsoft became The Official Global Technology and Innovation Partner of the Billie Jean King Cup - accompanying the historic rebrand of the Fed Cup - in 2020

Founded in 2004 in New York City, Tory Burch is an American luxury brand known for beautiful, timeless pieces and rich storytelling that evokes optimism and joy

Magellan Corporation is a global distributor of specialty steels and other metallurgical products